How well do the Danes really know us?

Audience development: Presentation of audience survey - how much is known about the country's ensembles and orchestras? And how do we increase awareness?

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How well do the Danes really know us?

Time and Place

22 Oct 2020, 10:00

Aarhus Music School, Vester Allé 3, 8000 Aarhus C, Denmark

About

As part of DEOO's audience development project supported by the Augustinus Foundation, a large-scale audience survey has been sent out to 2,000 Danes. Here they answer i.a. on their knowledge of the country's symphony orchestras, big bands and chamber music ensembles as well as their concert consumption.

The results of the study, together with a segmentation analysis - a division of Danes as cultural consumers - will be presented by Søren Mikael Rasmussen, RasmussenMarker, and Gitte Thulstrup, THULSTRUP Research ApS, who together conducted the study.

We focus on the degree of knowledge of the Danish orchestras and ensembles among the Danes, as well as how we work further with audience knowledge and development.

We take a concrete approach to the work with audience development to upgrade our members in an area that is an important tool for reaching new audience groups and thus in the long term ensure us a stronger political legitimacy - both locally and nationally. With the projects DEOO Charanga and Denmark's Digital Concert Hall, DEOO is focusing on two new audience target groups, and both projects will be presented at the meeting.

The final program will follow soon, but we are working on offering a small lunch ..

Photo: Copenhagen Phil, Henriette Frausing

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  • DEOO Network meeting 22.10.20

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    For DEOO members only. Network meeting on audience survey. Thursday 22 October 2020 in Aarhus. More info to follow.

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