DEOO General Assembly and Network Meeting

General meeting for DEOO members and network meeting on the value of music for children and young people, audience development and artist branding. The network meeting is open to everyone.

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DEOO General Assembly and Network Meeting

Time and Place

25 Jun 2020, 10:00 – 16:00

Vartov - Store Sal, Farvergade 27, 1463 Copenhagen, Denmark


DEOO General Assembly and Network Meeting 12 May 2020


at 10: 00-12: 00 - DEOO General Meeting - for members only

at 12: 00-13: 00 - Lunch - open to all

at 13: 00-16: 00 - DEOO network meeting - open to all

Proposals that are to be submitted must, cf. the articles of association, be sent to the head of the secretariat, Asbjørn Keiding (, no later than three weeks before the general meeting.

Presentation by DEOO Network Meeting

Music and Value - Finn Holst, Post.Doc, Ph.D.

Audience Development - Nanna Holdgaard, Applause, Ph.D.

· Artist Branding - Sabrina Solis, Consultant

Behind the network headline's three headlines and speakers are themes that are of great importance to everyone who works with live stage music.

Although the time of reprioritization contributions is over, the period has been a wake-up call for the entire industry. It was difficult to mobilize public opinion in opposition to general cuts as well as the attempt to close one of our regional orchestras. Much of the time it felt as if we - as a whole industry - were standing with our backs to the wall and had to fight for every penny. It is of course a great relief that the storm is over this time, but we must work to ensure that we are not in the same situation again - therefore we must continue to sharpen our narrative about the value of culture and its significance for society, put relevant activities underway to refute negative claims about cultural life, and we must make an effort to meet new audience groups.

At today's network meeting, we start with the broad focus on the value and effect of the music itself. What exactly does it do to our children when they encounter music in their school day - both at school concerts, and when their school day is enriched with a collaboration between music school and primary school teachers and with their local orchestras / ensembles and Live Music in School.

Based on Finn Holst's research project Music and Value, a natural connection is created for the other two speakers. The effect and effect of music is essential, and it is important to establish that music is welfare and well-being, and that the focus on the formation ladder should be placed at the back of the garage. Research has shown that there are a number of significant effects or effects as a result of music education (Hallam 2015), including significance for language development, for the development of motivation, self-esteem, self-confidence and social skills. That music has a number of transfer effects has thus been proven, but can and should not as such serve as a premise for what is the quality of the music.

This leads nicely on to Nanna Holdgaard, who, based on Finn's context, links the need to work more broadly with the public in order to achieve both strengthened political legitimacy and hopefully also increased self-earnings. Nanna is employed as an analyst for Applaus - Applaus is part of the performing arts development center and works focused on making audience development an integral part of the Danish performing arts' work, goals and strategy. Nanna obtained her PhD in 2014 and has since 2010 worked with audience studies in the cultural sector. Nanna has previously collaborated with Danish and international museums - including New Carlsberg Glyptotek and Brighton Museum.

The day ends with Sabrina Solis giving a presentation on her thesis on Artist Branding, and on how that knowledge can inspire DEOO members in their strategy work. Sabrina is a recent graduate from CBS and in her thesis brings two cases from each end of the music life together - with the aim of analyzing the music industry and the development and influence of social media.

The study has a preconception that the development of social media has a major impact on the conditions of the music industry and how artists (and ensembles) brand themselves today. Furthermore, the study also has a preconception that this development has affected the relationship between fan / audience and artist / ensemble, and that identity has an essential significance for the interaction between artist / ensemble and fans / audience in the branding of the artist / ensemble on social media .